How the Rule of Three Deceives

A marketer’s guide to not overselling

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What Games at Vegas Have the Best Odds?

An average week on the Vegas strip, by the numbers.

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The World Map As Revealed By Ship Logbooks

The lines from the ship logs reveal the ghostly contours of the continents like fingerprints revealed by a detective dusting a crime scene. 

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The Interesting Life of the Slurpee

The Slurpee was discovered accidentally, became a staple of “cool kid” culture in the 60s and 70s, and has continued to thrive thanks to brilliant marketing (and occasional deliciousness).

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From WriteAPrisoner to Women Behind Bars: The Biz of Finding Americans Pen Pals in Prison

Want a pen pal? How about one of America’s 2.3 million prisoners?

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The Top 1% Isn’t Cool. The Top .01% Is Cool.

The Occupy Wall Street crowd was off by a few decimal points.

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The No Left Turn Rule

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Like Derek Zoolander, UPS drivers can’t turn left.

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The Woman Behind Apple’s Legendary Icons

Susan Kare was a pixel art pioneer for Apple in the 1980s; today, she continues to dazzle.

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Investors’ Gender Bias In One Chart

Things VCs like: pitches by attractive men

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Punishable By Up to 5 Years in Prison: Lobbying

Ever wanted to ban lobbying? Until around 1950, you could.

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